# identity.md

## Organization Overview
- **Company Name:** ActivMend
- **Mission:** To accelerate recovery and visibly reduce swelling for ankle sprains through innovative, clinically proven solutions.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - **Dr. Jo Polich:** Founder and innovator, bringing a background in engineering from IBM and Alcatel, driven by a personal mission to develop effective natural remedies. (See: [About Us](https://activmend.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by innovation, problem-solving, and a commitment to creating effective, science-backed health solutions, inspired by a personal dedication to healing and well-being. (See: [About Us](https://activmend.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce platform selling patented gel patches for ankle sprains, available for purchase online and approved for HSA/FSA use.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** HSA/FSA Approved, facilitating access to products for individuals utilizing health savings and flexible spending accounts.